Aarti brings to the Nyhus team more than a decade of experience leading digital marketing strategies and public relations campaigns for global corporations. Aarti serves multiple Nyhus clients in the marketing and content practice, creating thoughtful compelling campaigns that tell unique stories and drive client goals.
Prior to joining Nyhus, Aarti spent five years at CDK Global managing marketing, advertising and content strategy for national and international automotive manufacturers and retailers. There she provided strategic recommendations for executing digital marketing tactics, based on impact, ROI and client expectations. Aarti came to CDK after leading a global eLearning program for Cisco professionals for five years – executing on course content, client management and technical implementation. Previous to that, Aarti worked in corporate, non-profit and agency public relations environments with a deep focus on tech clients.
Aarti received a Bachelor of Arts from York University in Toronto Canada, double majoring in Communication Studies and English Literature. She received a distinction in IGCSE English Literature from the University of Cambridge, England and has completed continuing education courses in Publishing and Proofreading at Simon Fraser University in Vancouver, Canada.
Outside of Nyhus, Aarti can be found loving on her three kids, planning an exotic getaway with her husband or fast asleep three sentences in to a new book.