The founder and former president of the Trade Development Alliance of Greater Seattle, Bill has significant experience in government policy formulation, management and lobbying. He has held senior leadership roles in local government, business and nonprofits and has taught in a university. The successful nonprofit he developed achieved national and international recognition.
Bill was selected by the Municipal League as outstanding Public Official, the World Affairs Council as World Citizen, and Pacific Lutheran University as Peace Builder, and Colorado College as an Outstanding Alumni.

Bill created the Trade Development Alliance of Greater Seattle, which is a partnership of business, government, education, ports, and labor promoting metro Seattle’s international business interests. He organized 17 international leadership missions and nine domestic trips. He oversaw more than 20 international trade missions and the visits of delegations and heads of state. The Trade Alliance has been recognized by the National League of Cities, Brookings and cited as a national model by Rosabeth Moss Kanter in her book, “World Class”.

Bill helped organize the press center for the APEC leaders meeting with more than 3,000 journalists, WTO meeting and Quad Four. He assisted three mayors with their national press and in their roles as chairs of national organizations such as the National League of Cities.

Bill has experience branding metro areas. He has been asked to speak in Stockholm, Fukuoka, Kobe, Chongqing, National League of Cities, Dallas, Riverside, Las Vegas and many other places on economic and international issues.

He has managed political campaigns for individuals and issues. He coined the term Save Our Elephants for the successful Woodland Park Zoo bond issue. He oversaw the successful tax increase for police. He has played various roles in city council, congressional and national campaigns.

Bill is also an accomplished photographer. His photos have hung in the Seattle Art Museum, and he’s had one-man shows at MOHAI and at the Reykjavik Cultural Festival.

Bill received his bachelor’s degree from Colorado College and an MBA from Columbia University.