Throughout a distinguished career that has spanned government, non-profit, business, and military sectors, Joe Borich has been a respected analyst and official operating at the forefront of the US-China relationship. Joe assists American client companies who are interested in engaging with China more deeply and Chinese companies establishing a presence in this country.

Prior to joining Nyhus, Joe served as president of the Washington State China Relations Council, the nation’s oldest non-governmental statewide trade association dealing specifically with China, and the principal voice for promoting Washington State as the leading gateway to China. In a Foreign Service career that spanned 25 years, Joe held numerous positions with the U.S. Department of State before moving to Seattle. During that career he served every US president from Richard Nixon to Bill Clinton in various China-related capacities, including a term as American Consul General in Shanghai from 1994 to 1997. He maintains a vast network of contacts with Chinese government officials and business leaders, as well as with US government agencies and American business organizations.

Joe received his master’s degree in sociology from the University of South Dakota. He completed his undergraduate work at South Dakota State University. He also received extensive training from the State Department including completing the full Mandarin Chinese language program and the State Department Executive Seminar: an M.A.-equivalent program in public policy.

A transplanted native of the Upper Midwest, Joe has become an avid fan of the Seattle Seahawks and Mariners. He enjoys golf and reading, and travel with his wife Ting Hsiao-hui and daughter Grace.