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MAPS

The Muslim Association of Puget Sound, or MAPS, formed in Redmond, Wash., in 2006 to offer a place for the Muslim community in the Puget Sound region to gather for religious and social purposes.

Challenge

The MAPS community raised more than $5 million to fund a new 50,000–square-foot facility to house its growing community and open its doors to the broader public and businesses. Nyhus volunteered our public relations, public affairs and event management services to help MAPS plan, coordinate and facilitate the grand opening of its newly completed center in Redmond, the second largest Islamic center on the West Coast.

Solution

Nyhus worked closely with the MAPS board of directors to identify and invite high-profile elected officials, leveraging our regional and statewide contacts. With speakers confirmed, we developed a focused messaging framework and event plan to guide the MAPS board and prepare each speaker. Nyhus also managed developing media materials and crafting collateral to pitch the local media and distribute within the community.

Results

The event garnered 250 attendees from around the greater Seattle area, including local and national influencers from government and interfaith communities. Nyhus secured a speaking program that included Attorney General Rob McKenna; David Myers, director of faith-based initiatives from the Department of Homeland Security; U.S. Attorney Jenny Durkan; Bishop of Olympia Greg Rickel; and former Vice Chairman of the Joint Chiefs of Staff, Admiral Bill Owens. Nyhus worked with MAPS spokespeople to conduct interviews with multiple media outlets, including KOMO News Radio, KOMO TV and the Redmond Reporter. Blogs picking up the story included the Redmond Patch and Richard Silverstein’s blog focuses on Israeli-Palestinian peace titled: Make the World a Better Place.

 

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