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PhRMA

PhRMAPhRMA

The Council for American Medical Innovation (CAMI) brings together leaders in research, medicine, public health, academia, labor and business to work toward national policies that preserve U.S. leadership in medical innovation.

Challenge

On behalf of CAMI, Nyhus was asked to support the launch of a national survey by Battelle Research, promote a subsequent policy platform, and deliver CAMI’s key message — that a national innovation agenda with medial innovation at its core is required for our nation to retain its leadership in science.

Solution

Nyhus focused on securing attendance from key thought leaders and local government representatives for a briefing, as well as a public event that followed. Nyhus activated a coalition of life sciences supporters developed under the coalition We Work for Health, which engaged with CAMI to announce the Battelle report. The announcement was made in June 2010 at an event on Amgen Inc.’s Seattle campus to an influential audience, including elected officials and their staffs, biotech association leaders from around the region, as well as Washington state biotech and life sciences industry leaders. Nyhus managed the strategic and logistical planning of the event, as well as communications and assembling of CAMI’s target audience. Nyhus also presented the policy platform in Spokane as a part of the Washington Biotechnology & Biomedical Association’s Annual Leadership Summit. Nyhus also distributed the policy to strategic contacts in the two thriving biotech and health care communities.

Results

More than 25 national and state biotech executives and state leaders attended the policy event, including U.S. Rep. Jay Inslee, WBBA President Chris Rivera and the Inland Northwest Health Services CEO, Tom Fritz. Nyhus coordinated key conversations with elected officials and also organized an editorial board meeting at The Spokesman-Review for Chris Rivera and Tom Fritz, where they discussed the emerging life sciences sector in Spokane. Nyhus also helped secure coverage in Xconomy, a local health and life sciences publication, and TechFlash, a product of the Puget Sound Business Journal.

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