Teo sought Nyhus’ help in building awareness of its Enhanced 911 (E911) technology among education and technology decision makers and the public at large.
E911 technology is currently preferred by experts as an emergency communications solution over the traditional private branch exchange (PBX) telephone system because of its precision. But information technology decision makers are often unaware of the benefits and importance of the new technology.
The Nyhus technology team recommended developing a survey as a strategy for educating the public about the importance and need for improvements in emergency communications technology, especially in K-12 and higher education organizations. Nyhus developed the questions, provided recommendations on the audience to target and monitored and analyzed the results. In addition, Nyhus supported the survey with a comprehensive communications plan, including the development of a press release and a corresponding white paper for Teo’s website.
The survey, titled “Dialing in on E911: Emergency Communications Awareness in Education,” revealed that only one-third of IT decision makers in education had comprehensive emergency communications plans and a considerable number of those surveyed were unaware of the benefits of E911 technology. In response to Nyhus’ outreach and the significance of the survey findings, Teo received coverage of its survey data in targeted media, including Campus Technology, Converge magazine, THE Journal, TMCnet.com and other education and technology publications. Nyhus also secured a bylined article on the survey data in 9-1-1 Magazine.com and arranged several interviews with reporters – establishing many new media relationships and deepening existing contacts. Campus Technology provides a good example of how well the media received the Teo survey. Campus Technology not only did an article, but it also featured Teo E911 technology in its bi-weekly education tech poll to find out about readers’ use of E911 and where it’s available on campuses.