To help weather COVID-19’s economic impacts and its threat to public health, the Snohomish County Executive’s office understood the importance of supporting its small businesses to ensure one of the community’s most valued economic engines remained sustainable.
The County initially approached Nyhus in late October 2020 to develop and implement a campaign designed to spur tourism. But with COVID cases on the rise, the County quickly pivoted to a wide-ranging economic resiliency and recovery campaign. The campaign was supported by funds appropriated from the CARES Act, which set strict guidelines as to how and by when the funds could be used, allowing just 37 days for the development and execution of the entire campaign.
The campaign needed to break through the holiday noise and stand out from other “shop local” campaigns in the region. It also needed to staying power and relevance to extend its utility and momentum into 2021.